Who this talk is for: This 20-minute talk is for those who want to learn how to test their ideas to make sure they have a real business case.

After this workshop you will be able to:
- Make sure that you see the full picture of your product
- Focus on the important things
- Compare between ideas in a simple way

What is covered:
- Understand the importance of a lean canvas
- Get the tools for filling out a lean canvas
- Learn how to use this method on a daily basis

Who this workshop is for:
This 90-minute workshop is for those who are building tangible products and wish to understand a designer’s point-of-view on how to implement add-ons today to ‘update’ their products in the future

After this workshop you will be able to:
- Plan your product ahead, taking future value into account
- Design rapid prototypes that effectively communicate your future product strategy
- Better lead your design team to achieve your product goals

What is covered:
- The importance of planning ahead for IoT products
- Practice in designing a physical-digital product that continues to evolve over time
- The importance of a successful product design process: tools and activities that help you ask the right kind of questions to get there
- The workshop is conducted in small groups, 5 participants per group



In this workshop, Orit brings her experience in designing tangible products for some of the world’s largest brands, used by millions over the world.

Who this workshop is for:
This 90-minute workshop is for those who wish to understand how to sell ‘new’ products to an ‘old’ world by looking at how ‘traditional’ agriculture and other domains (IoT, Cars, and others) are changing, and what are the new opportunities emerging in the field

After this workshop you will be able to:
- Recognize opportunities in ‘traditional’ industries
- Understand the challenges of presenting innovative products to ‘traditional’ domains
- Foresee the challenges of launching a product in a conservative market

What is covered:
- Getting to know the threats and opportunities in IoF
- Catching up on the latest market dynamics and trends
- Learning the best practices and extensive GTM knowhow, in cracking the way for a successful product launch

In this workshop, Izhar will share his unique perspective on the challenges of introducing new technologies into the ‘traditional’ field of agriculture, that only someone that grew and breathed ‘traditional’ agriculture his entire life has.

Who this workshop is for: This 90-minute workshop is for product stakeholders who want to bridge the communication gap between customers and intelligent systems, and use this challenge to their advantage in the market

After this workshop you will be able to:
- Recognize opportunities for personalization of intelligent things
- Learn how different disciplines have considered personalization
- Make Things accessible and not only available

What is covered:
- Approaches to automation and personalization
- Analysis of existing personalized intelligent things
- Understanding how to manage user expectations through an intelligent thing

Who this workshop is for:
This 90-minute workshop is for those who wish to follow the Design Thinking methodology to make their ‘things’ empathize with humans

After this workshop you will be able to:
- Use Design Thinking to enhance the development of ‘things’
Increase product-market fit by building products that can empathize with the users and vice versa
- Design better user experiences for the ‘things’ you envision

What is covered:
- Background and key concepts of Design Thinking
- Principles for enhancing human-centered design
- Ways to improve the product-tech dialogue

In this workshop, Yorai will share his vast knowledge accumulated over 20 years working in the fields of product design and the ‘psychology’ of objects