Izhar Gilad joined Netafim at 2015 to help drive the digital farming revolution. His first position was Netafim’s Head of Product Management, Digital Farming. During that time he helped shape and develop Netafim NetBeat, the company’s next-generation digital farming platform and the world’s first irrigation system with a ‘brain’. Izhar is currently heading all commercial go-to-market and business development activities in Netafim’s Digital Farming Unit. before joining Netafim Izhar worked for over 10 years in Israel’s high-tech sector.